The basketball landscape is evolving faster than ever. Take a time out and you could miss it. Athletes and their gear must perform beyond all limitation and constraint. Failure is not an option. AND1 will make sure of it. Determination, hard work and the tenacious pursuit of greatness is the expectation. And we are not afraid to live up to it. The road to success is riddled with the ones who gave up when the going got tough. We can see them in our rearview mirror as we make our way to take back what’s rightfully ours: a stake in the game of basketball. No matter how long it takes, we will chip away until hard work, determination, conviction, hell, even gravity paves the way for our majestic comeback. Because giving up is not an option for AND1.